The One Key Element Behind $10,000 Per Month POD (Print on Demand) Products
Updated: Sep 24, 2019
In this modern day and age where creativity is less utilised (meaning to say, copying of other shopify stores and products), there is no unique-selling-point when I am reviewing some users’ shopify stores.
Majority of the shopify store owners would simply go to AliExpress to source for their products and then list it out on their shopify stores.
Imagine hundred or even thousands of shopify store owners just like you are doing the same thing as you do, there is no unique-selling-point that makes a potential buyer wants to buy from you as similar products are everywhere across the internet across many shopify stores. (Customers aren’t stupid; they can easily Google image search the products for a cheaper option)
However, there is one specific niche within eCommerce that is not easily replicable by many.
That is Print-on-Demand.
For most of my readers here, I understand many of you understand what is Print-on-Demand is. But I will still give a proper introduction (aka prelude) as a formality on what is Print-on-Demand for the benefit of the doubt who doesn’t really know.
What is Print-on-Demand?
Print-on-demand (aka POD) is one business model of outsourcing. Essentially, you partner with one or more manufacturers or wholesalers for that matter that are specialised in printing out products with your own custom design.
Think of it along the lines of dropshipping. They do provide customer service(not all), deal with returns, refunds, quality issues, etc. They are also responsible for creating, housing, and mailing the product(s) to the customer.
These factors mean that print on demand is a simple time effective, low-cost option for a lot of entrepreneurs. The only things you, as the business owner, need to provide are the designs.
However, I understand that not everyone is a top tier artist. But hey, I am not even an artist either! But not to worry, I will show you how to get around that here at the bottom of the post.
Alright, I believe I had said enough of the prelude. Now, I will reveal out one biggest key factor that will ultimately improve your sales for your Print on Demand store.
High Quality and Unique Design
Yes, there is no magic bullet behind this. It's that straightforward! You'll be surprised, so many people missed at this point.
At a basic level, here’s the straight truth: Designs are EVERYTHING in print on demand.
That’s why, if you have a shitty design or too generic design, your chances of making any kind of money with print on demand fall to zero.
In fact, the most obvious way to tell your designs are pretty shitty would be your product views will be in the single digits or in the low double digits.
There’s two ways most people find or create winning products:
#1: Target trends. This is effective. One good example is the Pokemon Go period where the entire world goes frenzy in the public trying to catch that rare Pokemon.
#2: Target a double niche. This is what I LOVE. Finding your OWN passion niche by crossing two passion niches together into one product.
In fact, studies have shown that combining TWO niches together is what wins your customer over, which is why it’s super important to get it right at this part.
Let me illustrate an example, you show a cat owner a really attractive cat shirt and what do you get?
Well, you’d probably get a reaction – but a very mild and moderate one at best.
Alright, now you show them a shirt with a cat and kungfu – two of their favourite things (for example) – and you’ll have them going crazy to get their hands on one.
It's not just about randomly putting two designs on a shirt: The key point here is triggering emotion. RAW emotion. That is how to get people to buy from you.
When it comes to Print on Demand, the common reaction to finding a design would be “Design?! I’m not a good designer!” or “I SUCK at art. Why would anyone like my designs?”.
Well, you'll be surprised – You don’t have to be! In fact, most print on demand designs (i'm referring to the ones that generate thousands of dollars) never had some Leonardo da Vinci behind them.
You can use Shutterstock to find amazing artwork for your Print on Demand products.
If you need a completely unique design, you can use Fiverr to hire freelancers as low as $5 per project! (Do note that different freelancers varies with price)
Personally, I usually go to Fiverr to hire freelancers to design unique artworks for me. It's something that I am not afraid rivals can duplicate it out easily on their shopify store.
And that is what make my shopify store stands out as compared to other shopify stores.