4 FREE Tactics That Helps To Boost Your Creditability Which In Turn Boost Your Conversion Rate
Updated: Aug 28, 2019
In my previous article I have shared nine elements that helps to improve on your authenticity, branding and conversions (ABC).
And now, I’ll share with you some optional conversion boosters that you can include to help improve on your creditability, which in turn will help on your conversion rates.
As I said in my previous article, you have to find the right “balance” because you do not want your homepage to be too long.
Remember: every element has to earn a spot. If you’re a newer company, then you might not have strong enough testimonials yet.
So now, let's dive down into it!
#1 Reviews and Testimonials
The design of the testimonials is important.
This is a common style that I’ve seen on tons of websites. Mainly are due to laziness.
These kind of testimonials suck because they look fake. Remember that testimonials are all about credibility.
The testimonials that I am going to show you below are a slight grade above.
Even though it’s still text, the difference between the former and the one above is that they added in photos of the customer using the product, along with what they do for work.
Well, it improves creditability, but personally I feel that there is one more type of testimonial that I personally think it is even more credible.
As you can see, this website links directly to video testimonials of people using their products. There's nothing more credible than that.
#2 About Us
This is a section where you can talk about the value of your company.
The smaller your brand is, the more important it is to deliver your story to your potential customers. Apple doesn’t need to talk about their mission because everyone already has an idea of what it is.
But if you’re a smaller brand, then a good story can build rapport.
Here's Jaguar, a automobile company. Even though Jaguar Land Rover is a huge company, they still deliver their own story about how great Jaguar is to drive and own. It humanizes the corporation between humans and machine.
#3 The Social Media Feed
If you have a strong followers and high viewership in Instagram or Facebook Page, or even Pinterest, you can easily connect it to your home page. Definitely is a must for certain industries like Fashion and DIY products. Failure to do this would result in leaving lots of money on the table.
You want to show people using the product for added social proof.
Here is "Power Day Sale" profile in Pinterest. It shows people wearing their short dress.
Do it well and do it right, you will have a tons of viewership monthly! That equates to FREE traffic to your shopify store, especially when you are utilising Pinterest repins feature.
#4 Frequently Asked Questions (FAQ)
Some products are pretty straightforward. People aren’t going to be asking too many questions about a plain blue dress.
However, if you’re introducing a new product or the product has a much more in-depth technical details, or even product warranties (especially high priced items), then people will definitely have questions. If these questions are going unanswered, it’s going to bring down your conversion rate.
Take a look at Luxy Hair. They’ve included a FAQ on their homepage that answers their most common questions:
While researching this article, it surprised me how many of the top e-commerce brands have such horrible homepages and websites.
Seriously, there weren’t that many that I would give an A or above.
That made me think about one of the most valuable lessons I’ve ever learned – don’t be afraid of competition.
Competition is good. Competition means there’s a product/market fit already. There’s validation.
And there’s always room for people who can execute better. (of course, the homepage is just a tiny part of a successful business)