Low Shopify Conversion Rates? Do These 5 Things!
Updated: Feb 3, 2020
Alright, You’ve got an amazing product, you’ve got a slick looking Shopify Store, but there’s just one problem: nobody’s buying your cool stuff.
The truth is, many business are making a fortune marking up cheap stuff from China – you deserve to do the same!
Trust me, no business is ever going to ever openly admit it.
A low e-commerce conversion rate means low sales numbers.
You’re barely breaking even on the front end, and on top of that, you gotta pay for the apps, virtual assistants, and more.
Don't worry, I completely understand.
So how can you overcome your Shopify store from your terrible conversion rate?
Here are 5 ways to massively increase your Shopify conversion rates.
#1 – Write Clear Copy That Evoke Interest, Attention
You know what surprises me? So many people are copying and pasting the same description that they found from AliExpress.
Seriously? You're going to use a product description written by a random Chinese dude from China who has a limited understanding of english?
Don't be lazy!
Look, if you're going to use a copy with this kind of sub-standard, you're going to kill your conversion rates. Think about it, who is going to buy a product with a product description like this?
Let me give you the 3 "C" ingredients that I personally follow when I write my product descriptions.
Clear. The buyer needs to know what they are getting. They should not be confused about all the central features.
Complete. Include all possible relevant details, including sizes, colors, what’s included, whether batteries are needed, etc. If you don’t include this information, customers either won’t buy or will endlessly pester you with questions. The worse case scenario would be killing your Shopify store's reputation. Put yourselves in the customer's shoes – it’s super annoying when there are no details or it’s a doo-doo copy/paste job of the descriptions.
Compelling. Remember, you’re not just telling people about features. You want to highlight the BENEFITS of your product.
On a whole, you're selling a vision of the product on how it will change your customer's lives. Yes, you need to include features, but you do not want to dwell too much into it. Rather, you would really want to go all in on the benefits.
#2 – Don’t Charge For Shipping
Have you been shopping at Amazon recently? If yes, have you ever asked yourself or wonder why Amazon is so good at getting you to buy things that you do not need?
Number one: They have that terrible “Buy With 1 Click” button, which allows you to buy expensive, unnecessary stuff, like boxer shorts made of real gold, with a single click.
Number two: They offer FREE SHIPPING with Amazon Prime.
Offering free shipping increases conversion rates.
Free shipping has been proven to DRAMATICALLY increase e-commerce conversion rates.
In fact, one survey showed that 95% of online shoppers say that shipping costs affect their decision to purchase.
This is a no-brainer. Don’t charge for shipping.
But however, in the event that you HAVE TO, always let people know up front.
And if you're going to dropship from China and it's going to take 23-38 days for their products to arrive, don't make the mistake of hiding the fact to your customers.
Be honest with them.
The fact that e-commerce revolves around repeat customers/buyers as a whole is what makes it so lucrative. In order to get repeat customers/buyers, your Shopify store's reputation is important.
Trust me, nothing kills conversions faster than surprising customers with high shipping costs at the end of the purchase or not keeping up your promise to your customers.
Do you want to see a spike in your Shopify conversion rates? Kill your shipping.
Try testing the classic “free shipping after you order $50+” or "free shipping worldwide".
One thing that I like is to include EXPRESS SHIPPING as an option, where you can try charge your customers at a premium shipping rate if they do want to receive their items fast. Oh trust me, you'll be surprised that there are customers that are more than willing to pay extras for express shipping.
#3 – Use Product Images That Don’t Suck
Whether you’re selling a tote bag or solid gold iPhone casing, use high-quality photos that show off the QUALITY of your product.
Think about your own experiences. If you’re comparing similar products on eBay and one has a professional photo and the other looks like it was taken in a trash dump, which are you going to pick? You’re going to go for the one with the better picture.
Below here is a example of what a proper quality product image should be like.
The product image is precise, clear, outstanding quality and sufficient details to explain what is your product is all about.
It’s part of human psychology.
People are visual. If they can’t actually touch something, they want to see it as much as possible.
Give them outstanding quality pictures so they can do this.
What if you can’t find any great pictures of your product?
Then you should order it yourself from China and take pictures of it by yourself. That's what I did. (This tip will save you a long way.)
#4 – Include Detailed Product Videos
There’s a reason every social media platform is doubling down on video – people enjoy looking at videos. Even I do!
Every day there are 8 BILLION video views on Facebook.
People can’t get enough video, which is why you should, whenever possible, include product videos on your Shopify page.
I show you a example here of a video ad that has been circulating around in Facebook recently and it has gathered many positive responses at the time of writing this post.
If you're able to achieve this kind of benchmark, you're good to go. If you can do it even better than this, why not?
They don’t need to be amazing like Oscar-worthy productions featuring Vin Diesel or Dwayne Johnson cameos or Jackie Chan walloping goons featuring your products (although that’d be awesome if you could make that happen).
They just need to be GOOD.
No shaky, handheld videos made with your smartphone. Poor audio are a no-go especially when you are recording it in a publicly crowded place.
Get a decent, inexpensive camera (iPhone will do), some simple video editing software, a tripod, a simple light setup, and a quality audio recorder (optional). That’s all you need.
Well, if you really SUCK at video editing, you can always outsource it out to freelancers to do the job for you. Fiverr is a good place to look for one.
Look, if you're scrimping on video, you're scrimping on your conversion rate. That's that.
Yes, I understand that generating tons of likes and shares doesn't equate to high conversion sales. But being able to attract lots of attention and interest is a good indicator that your product is a "winning product", and that is already half the battle won.
#5 – Create Abandonment Follow Up Sequences
For whatever reason, there'll be many times where customers would abandon their carts during a mid-purchase.
Maybe they were shocked by the shipping price?
Maybe they couldn’t find their credit card?
Or maybe they suddenly realized that 5 pairs of shoes is too much?
Whatever the reason, YOU MUST have an email follow up sequence for these customers. If you don’t, you’re leaving stacks of cash on the table.
The primary way to ensure you can send follow up sequences is to collect people’s email address at the BEGINNING of the transaction.
Don’t let them start checking out without getting their contact info.
Once they abandon their cart, create a sequence letting them know that you have a very specific set of skills, and you will track them down. (Actually, that may be a bit extreme lol.)
Just let them know that there are still items in their cart. If they come back and make the purchase, you’re generating additional money(or recovering back lost money for that matter) – and that's one of the key backbone in e-commerce.
If they don’t, send them several more follow ups – preferably 2 more emails. You may want to offer them a COUPON or special offer.
If all else fails, you could go a little further and use a cookie or their contact information to retarget them in ads.
Whatever you do, don’t let them get away without trying to win them back.
Will Your E-commerce Conversion Rate Set You Apart?
Anyone can start a Shopify store. It’s not hard, and they give you a free trial when you sign up through one of my Shopify links.
What sets apart the pros from the posers is that the pros know how to get conversions.
The steps above aren’t difficult. They don’t require loads of money. All they require is time and patience.
The question is whether you’re willing to devote the time necessary to make your store work.
Remember that your product pages are sales pages at the end of the day. Long story short – your sales pages is a deciding factor in ensuring conversions, followed by your ad copy.